Department of Trade and Industry

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    Date: 2021-12-07 14:39:04.154103

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    Date: 2021-12-07 15:11:01.322788

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Advertising Industry Overview

Requested from DTI by J. Michelena at 02:39 PM on Dec 07, 2021.
Purpose: Research study
Date of Coverage: 01/01/2017 - 12/31/2020
Tracking no: #DTI-561749733840

Michelena 02:39 PM, Dec 07, 2021 

Hello po. I would like to request data on the (1) total revenue of the advertising industry and (2) industry growth rate of the advertising industry and other related data about the advertising industry of the Philippines. Maraming salamat po.

Par 03:11 PM, Dec 07, 2021 

December 7, 2021

Dear Juan Carlos Michelena,

Greetings!

Thank you for your request dated Dec 07, 2021 02:39:04 PM under Executive Order No. 2 (s. 2016) on Freedom of Information in the Executive Branch.

Your Request

You asked for Advertising Industry Overview.

Response to Request

Please note that we are only able to provide some of the information you have requested for.  Kindly check this link <https://www.trade.gov/country-commercial-guides/philippines-selling-factors-and-techniques>.

For other data, we recommend that you reach out to the Philippine Association of National Advertisers (PANA).  You may contact them at https://pana.com.ph/).

Your right to request a review

If you are unhappy with this response to your FOI request, you may ask us to carry out an internal review of the response by writing to <Sec. Ramon M. Lopez at email secretary@dti.gov.ph>. Your review request should explain why you are dissatisfied with this response, and should be made within 15 calendar days from the date when you received this letter. We will complete the review and tell you the result within 30 calendar days from the date when we receive your review request.

If you are not satisfied with the result of the review, you then have the right to appeal to the Office of the President under Administrative Order No. 22 (s. 2011).

Thank you.

Respectfully,
FOI Receiving Officer

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