Philippine Statistics Authority

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    Date: 2023-11-01 18:33:05.687653

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    Date: 2024-01-02 16:30:22.443769

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A Case Study on Millennials’ Purchase Intent on Tourism Philippines’ COVID-19-Themed Advertisement “

Requested from PSA by K. Mitra at 06:33 PM on Nov 01, 2023.
Purpose: Research/Thesis
Date of Coverage: 11/01/2023 - 11/01/2023
Tracking no: #PSA-689634762745

Mitra 06:33 PM, Nov 01, 2023 

Hi, I am an Advertising Student from Colegio de San Juan de Letran and I am conducting a research on the Purchase Intent of Working Millennials through Covid-Themed-Ads.

I am focusing on the working millennials (27-42 y/o) residing in Makati. We tried searching from your website but we can’t seem to find the data that we need. In line with this, I am would like to seek help from your good office on providing assistance on the mentioned data.

Location: Makati
Employment Status: Employed
Age Bracket: 27-42 y/o 

Thank you in advance.

Nisperos 04:30 PM, Jan 02, 2024 

January 2, 2024

Dear Kirk Mitra,

Greetings!

Thank you for your request dated Nov 01, 2023 06:33:05 PM under Executive Order No. 2 (s. 2016) on Freedom of Information in the Executive Branch.

You asked for A Case Study on Millennials’ Purchase Intent on Tourism Philippines’ COVID-19-Themed Advertisement “.

Your FOI request is approved. 

Our apologies for the delayed response.

In reference to your data request, you may refer to our available published data below:

Labor Force Survey (LFS)
https://psa.gov.ph/statistics/labor-force-survey
https://psa.gov.ph/statistics/labor-force-survey/press-release
https://psa.gov.ph/statistics/labor-force-survey/special-release
https://library.psa.gov.ph/cgi-bin/koha/opac-search.pl?q=se,phr:%22LFS%20-%20Labor%20Force%20Survey%22

Employment Rate in October 2023 was Estimated at 95.8 Percent
https://psa.gov.ph/statistics/labor-force-survey/press-release/node/1684061704

Table 4 Total Population 15 Years Old and Over and Rates of Labor Force Participation, Employment.xlsx
https://psa.gov.ph/system/files/iesd/TABLE%204%20%20%20Total%20Population%2015%20Years%20Old%20and%20Over%20and%20Rates%20of%20Labor%20Force%20Participation%2C%20Employment.xlsx

Gender Statistics on Labor and Employment
https://library.psa.gov.ph/cgi-bin/koha/opac-search.pl?q=se,phr:%22GSLE%20-%20%20Gender%20Statistics%20on%20Labor%20and%20Employment%22

Labor Force Participation Rate, Employment Rate, Unemployment Rate and Underemployment Rate, Philippines: January 2005 to January 2023
https://openstat.psa.gov.ph/PXWeb/pxweb/en/DB/DB__1B__LFS/0011B3ALFS0.px/?rxid=227f6805-9732-41b6-981c-ac178832d6db

Labor Force Survey (LFS)
https://openstat.psa.gov.ph/PXWeb/pxweb/en/DB/DB__3K__E2/?tablelist=true&rxid=227f6805-9732-41b6-981c-ac178832d6db

You may also refer to our PSADA portal through this link https://psada.psa.gov.ph/catalog/LFS/about

Philippine Statistical Yearbook
https://psa.gov.ph/philippine-statistical-yearbook

2022 Philippine Statistical Yearbook (PSY)
https://psa.gov.ph/system/files/psy/%28ons-cleared%29_psy2022_manuscript_June29_ONSF%20%281%29-signed.pdf

Chapter 11: Labor and Employment
Table 11.1 Total Population 15 Years Old and Over by Employment Status and Region: 2012 to 2021	
https://psa.gov.ph/system/files/psy/11_2022.xlsx

We would love to hear your Feedback so we can improve our services.  Kindly fill out the PSA Customer feedback form from this link: https://tinyurl.com/OnlineCSSForm.

Thank you.

Respectfully,

Rene C. Mendoza
(Assistant National Statistician)
Officer-in-Charge
Information Technology and Dissemination Service

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